We saw something happening

Health became increasingly complex.
More jars. More advice. More optimization. But rarely easier.
There seemed to be a new supplement for each problem.
A new ingredient for each symptom.
The world of supplements became fuller.
But not clearer.
And the more that was added, the further we got from the basics.

Close up foto van Lidwien in het park die flesje SMPL72 in de hand houdt

Zwart-wit close-up foto van Maarten achter de microfoon.

We came from the industry. But we didn’t belong.

Because it could be better And had to be

Before SMPL existed, we worked in the supplement industry for years.
At a major international supplement company.
A strong brand. A big team.
Millions of products sold worldwide.
Everything was right. On paper.
But the longer we worked in the industry, the more things started to wring. Health became more and more marketing.
More and more optimization. More and more new promises.
More and more new products. And less and less simplicity.

3D rendering van een flesje SMPL72 tegen een blauwe achtergrond.

Cassettebandje waarvan de geluidsband helemaal van de spoelen in een wirwar is afgewikkeld.

No marketing gimmicks

What we missed

Real nutrition. Not reconstructed. Not imitated. Not split into separate capsules. Not filled with strange claims. Not driven by marketing tricks.
Nature doesn’t work with isolated substances. It works through connection. And it has for millions of years.
That connection is what we wanted to bring back.
Without noise. Without stacking. Without stress.
‍
Simplicity is the mark of truth. What truly works, is simple.
That’s why we believe health doesn’t start with more. But with restoring what’s missing — the foundation.

Learn how minerals make a difference — at the cellular level.

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Portret van Lidwien & Maarten van bovenaf genomen.

what your body recognizes works

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