fulvic acid experts

Lidwien Jansen and Maarten Bennis, owners of SMPL International, are dedicated to the fundamentals of health. Fulvic acid is a foundational element essential to all life on Earth—and perhaps especially important for us humans

about lidwien and maarten

For us, health tops our priority list—it is the most precious asset we cherish. Health goes beyond simply the absence of illness; it encompasses vitality and resilience.
Fulvic acid plays a vital role in supporting our bodies in a world filled with toxins and stressors. We view nature as a work of genius, offering unparalleled vitality. In an age where humanity often tries to control nature, this connection feels especially valuable.
‍
Driven by a diverse skill set—from communication and sales to design and IT—and a passion for natural health, we founded SMPL International in 2019.
‍
Lidwien, with extensive experience as a communication expert in the corporate world, found her way to health after deeply exploring her interests, following studies in Dutch and Press History at the University of Amsterdam.
Maarten, with a background in design and IT from the Design Academy, brings a visionary perspective to SMPL International.
‍
We believe that simplicity is at the heart of truth, and our mission is to return to the basics of a healthy lifestyle.
Together, we have written two books: one on quitting smoking, Start Stopping Now (2015), and another on fulvic acid,- in Dutch only called 'Gezondheidsgoud' available for download here.
After almost 25 years together as a couple and raising two children, we share a strong belief that health will shape the future.

For us, returning to the core of a healthy life is essential.
True health isn’t about “patching things up after the fact.”
‍
With unwavering determination—some might call it “stubbornness”—we strive to share our vision of health and inspire others to embrace a balanced, natural lifestyle. Even though we’re beyond forty and on the other side of fifty, we’re committed to a healthier world for everyone!

Get to Know Us Better get in touch

Close up foto van Lidwien in het park die flesje SMPL72 in de hand houdt

Zwart-wit close-up foto van Maarten achter de microfoon.

Why we created SMPL International

The BIRTH of smpl

We worked for a few years with a major American supplement company, and with a team of hundreds of people, achieved a turnover of millions. But we felt it could be better.
Because natural is the norm. Nature is very well designed.
Because genetically modified or “re-engineered” (redesigned) foods are the beginning of the end.
Because we don't want a piece of lab meat on our plates, grown with a lot of biochemistry.
Because we don't want honey that hasn't been involved, but we do want a lot of artificial sugars (and then call it “vegan”).
Because we're not growing chocolate with plant cells from a bioreactor with “plant hormones,” where in California - where else? - millions of dollars are already being thrown at.
Because people need to be well fed. With nutrients that Mother Earth has been taking good care of for millions of years.
We believe in the power of nature to keep your body healthy.
Because after all, health is the most important thing you have. And nature is ingeniously created. That's why. Even though we weren't 40 anymore, not even 50. :-)

3D rendering van een flesje SMPL72 tegen een blauwe achtergrond.

Cassettebandje waarvan de geluidsband helemaal van de spoelen in een wirwar is afgewikkeld.

Simplicity is the hallmark of the true

why SMPL?

SMPL is the abbreviation for SIMPEL. Simple without vowels. Back to basics of health. Back to the simplicity and genius of nature. If everyone contradicts each other, there is great confusion about what health is and there seems to be no clear answer to the question what health is, it is wise to go back to basics.
To the simple truths that everyone can relate to. To the origins of life. The basics. Minerals are the basis of life. And our health.

We live in a world where short-term thinking is everything. No one seems to want to take the time to think about the real causes of problems... This way of life has led to symptom management. We'd rather stick band-aids behind... But for every problem you solve this way, you get two new problems for free. Which you will also resolve symptomatically. The result is an exponential growth of problems that has increasingly come to our heads.
You see it everywhere. It is a dead end and where is that clearer than in the field of health?

With SMPL, we provide an alternative to everyday madness. It's simple, thoughtful, and extremely effective. Because without health, you can't do much.

Fulvic Acid, the Book

Genius health gold

In our book about fulvic acid, we dive deeper into the power of fulvic acid for your well-being. In it, we did our best to write as simply as possible about how this natural amazing earthly treasure can easily help you become your best self.
Download it for free below and start your journey to radiant health with “Geniaal Gezondheidgoud”!
Do you prefer to listen?
Then join the Online Mineral Trip

Download now

become an affiliate
by SMPL

As an SMPL partner (affiliate), you get the opportunity to earn commissions on all sales made through you. The first is an investment and the second is income.

As an affiliate, you earn money by forwarding people to our webshop via a unique link. If your referral leads to a sale, you will earn commissions. Our customer therefore becomes your customer and as long as that customer buys something from us within one year of the previous purchase, he remains your customer. It is therefore important to keep the relationship with your customer warm. Of course, we will help you with that. The commissions increase as you have forwarded more customers. Every month, we pay commissions as long as the outstanding balance exceeds €100.

EAT YOUR OWN DOG FOOD!
That's how the saying goes. What we mean by that is that we are convinced that you can only recommend our products if you use them yourself. That is why we make it a condition that you must take out at least one autoship (subscription) to SMPL72 yourself. Every month, when paying commissions, our system checks whether you have an active (= paid) autoship. If not, we will not be able to pay commissions for that month. Fair, isn't it?

I'll sign up right away watch video

Become a co-owner of SMPL

INVEST AND GET FREE BOTTLES

SMPL is a cooperative where you can play a crucial role. As co-owner of SMPL International Coöperatief U.A., founded by Maarten Bennis and Lidwien Jansen on November 15, 2020, you own a stake in the heart of our company.
At SMPL, we believe that our success is supported by the community. That's why, from the start, we wanted employees, customers, fans and ambassadors to have the opportunity to co-own and share in our success.
As a co-owner, you are not only an investor, but also a guardian of our mission and values. Your vote counts in important decisions and helps us steer our course towards a healthier future for us all.
And even better, our company is growing. so does the value of your share!
So what are you waiting for? Become part of our team, invest in SMPL, and share in the success story you've contributed to. Together, we will make SMPL a company that really belongs to everyone. How fantastic is that?

I'm participating in your mission and investing!

Portret van Lidwien & Maarten van bovenaf genomen.

the story about plant minerals

Watch our first-ever video that explains what's so special about SMPL72