SMPL: because it had to be better
What if eating healthy isn't really healthy anymore?
We worked with a major American supplement company for a few years and, with a team of hundreds of people, had a turnover of millions. But we knew: this could be better.
Because natural is the norm.
Because nature is ingeniously designed.
Because genetically modified or “re-engineered” foods are the beginning of the end.
Because we don't want a piece of lab meat on our plates.
Because we don't want 'vegan' honey that doesn't involve anything, but we do want a lot of artificial sugars.
Because we don't want cultured chocolate made from plant cells from a bioreactor full of plant hormones — where in California (where else?) millions of dollars are already being pumped in.
Because people need to be well fed.
With nutrients that nature has been taking good care of for millions of years.
We believe in the power of nature to keep your body healthy.
Because after all, health is the most important thing you have.
And because nature was created ingeniously.
That's why.
Even though we weren't 40 anymore. And not even 50 more.