The myth of personalized food
Making people think that they are so different from each other that everyone needs a different type of food is only in the interests of the manufacturer.
Personalized nutrition is a new trend in the food supplement world. It sounds great. Dietary supplements tailored to your body. Who wouldn't want that? The fact that people differ from each other is like saying that oak trees are different from each other. Indeed, no oak tree is like the other, but the design is clearly the same and the differences are nothing more than non-essential details.
It's the same with people. But people are so focused on the differences that people no longer pay attention to the simple fact that, above all, we are very much the same. Of course, when it comes to food, everyone has their preferences, but that does not affect the functioning of the human body. It's exactly the same for everyone.
Making people think that they are so different from each other that everyone needs a different type of food has only a commercial purpose: because the only one who can determine exactly what you need is the manufacturer. It is another attempt to make people dependent on something outside themselves. In my view, a pointless, immoral path. But it certainly is commercial.
The fact that people need nutrients is a scientific fact. Simply via food. Until not very long ago, no one cared about that. But as humans, we have now seriously ruined food production. So much so that some nutrients can hardly or no longer be obtained through regular food. Minerals are the ultimate example.
After all, no organism on Earth can make minerals. All other nutrients are produced by plants and animals themselves. So yes, our tomatoes contain fewer vitamins than before, but they are still there. This can be said with far less certainty about minerals. Especially the trace elements - minerals that occur in very small amounts on Earth. These have been washed out of the soil by modern intensive agriculture.
What about that?
If you let nature take its course, a layer of humus will eventually form that covers the soil. Soil life (everything that lives in the soil, from the smallest organisms such as bacteria to earthworms) digests plant remains and acids are produced in that process. First humic acid and finally fulvic acid. Fulvic acid has the unique property of binding minerals to itself, so small that plants can absorb them via water and roots and deliver them into the cells.
If you disturb soil life by ploughing, by using pesticides and fertilizers, little or no humic acid and fulvic acid can be created that bind the minerals in the soil. Healthy vital soil is like a sponge and can hold a lot of water. Not unhealthy soil, so that the minerals are washed away with rainwater.
This is the explanation why there are hardly any minerals left in the soil worldwide. This fact has been confirmed by the FAO and WHO. The inevitable result is that people worldwide are guaranteed a chronic shortage of minerals. This is not a tricky commercial talk to make people dependent on mineral supplements. This is simply a fact.
The closest solution to the natural solution (eating plants that grow on vital soils rich in minerals that are unfortunately very rare) is to ingest exactly what plants have been feeding on for millions of years: fulvic acid.
SMPL gets this fulvic acid from a pristine source that is 35 million years old, from a time when plants were up to 35 times larger and their roots reached correspondingly deeper. This source is in fact a humus layer rich in fulvic acid and we extract it through a 2-year filter process, without using high pressure, temperature and/or chemicals. It contains 72 minerals and more. We call it SMPL72, in case you didn't know 🤓.
