Simplicity is key to health
The idea that more is always better is a misunderstanding. Simplicity is key to health. That's why we're called SMPL. Simple without vowels.
We've been saying it for a long time. About 10 years at least. That we are getting older, but not healthier. People then always look at us with their eyes like saucers.
But what if we tell you that the 22 Collaborating Health Funds are now making it very clear in a recently published manifesto?
“We may be getting older,” the manifesto opens, “but the number of years we live with chronic conditions has increased alarmingly since 1980. In 1950, men were only 70.3 years old on average, and women, 72.6 years old, today, men live an average of 80.3 years and women 83.3 years.”
So what are we whining about? Things are going well, right? But if half of the Netherlands is on medication when they are fifty, we think things are not going well. Partly because of this, healthcare is becoming overburdened and is becoming more expensive. The number of people requiring treatment is increasing and there is a growing shortage of staff. Society pays the costs without people getting better. The number of chronically ill people is also rising enormously.
In short: a health disaster is taking place slow motion and that won't stop by itself.
We live in a time where we have everything at our fingertips — superfoods, vitamins, supplements, more drugs, more treatments (innovative! as in “New Detergent”) — and yet we are missing something fundamental.
The idea that more is always better is a misunderstanding.
The truth?
Simplicity is the key to true healing.
That's why we also named our company SMPL.
Simple without vowels. So SMPL.
Once upon a time, we thought that stacking more treatments would be the solution.
But what we actually need is less.
Less clutter, less complexity, fewer synthetics.
The real transformation starts when you get back to basics.
The essentials.
Eating real food.
Drink pure water.
Spend less time inside.
Sleep better.
It's easy to get sucked in by the latest health trends or gadgets. What we 'shiny object syndromes' mention.
Getting back to the essence we've lost is easier. Back to fulvic acid..
Because if the essence is no longer sufficiently contained in the earth, is no longer sufficient in the crops.
What isn't in the crops isn't in you anymore.
Health starts with the fundamentals. It's that simple.
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